Our Story
At 1Rock Group, we’re a full-service entertainment marketing agency built to move the culture forward. We help music and hospitality professionals—DJs, venues, record labels, hotels, restaurants, and creative brands—amplify their presence and unlock real growth through strategic branding, content, and outreach.
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Founded with a vision to modernize the entertainment and events space, our team brings together expertise across marketing, media production, project management, and creative direction. Every solution we offer is tailored, results-driven, and built for impact.
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We’re not just collaborators—we’re partners in the journey. And we’re passionate about turning great ideas into unforgettable experiences.
Meet Our Team
Bryan Herrera
Founder & CEO
With deep-rooted experience in the entertainment and hospitality industries, Bryan is the visionary behind 1Rock Group. His strategic mindset, creative leadership, and passion for innovation have shaped the agency’s mission and growth—building a dynamic ecosystem that bridges talent, brands, and opportunity across the music and cultural landscape.
Julian Vega
Lead Agent
Julian is a dynamic force at the forefront of talent and venue relations. With a sharp eye for opportunity and a deep understanding of the entertainment landscape, he plays a key role in expanding our network and securing meaningful bookings. His resourceful approach and commitment to client success continue to elevate the 1Rock experience.
Tammy Araujo
Project Manager
Tammy brings a wealth of cross-industry experience and a deep understanding of brand strategy to her role at 1Rock Group. With a thoughtful, solutions-oriented approach and a strong network of industry connections, she leads projects with precision and creativity. Her ability to navigate the unique needs of our multifaceted clients makes her an invaluable asset to both our team and the partners we serve.
Ed Cabezas
Marketing Associate
Ed is a creative force behind our visual identity and marketing execution. With a keen sense for design and a deep understanding of digital trends, he helps bring our campaigns to life and ensures every brand touchpoint is impactful. His work plays a key role in elevating visibility for both 1Rock Group and our clients.
Paul Avila
Producer · Engineer · Editor
Paul is the in-house production expert at 1Rock Group, specializing in podcast and video content. With a sharp ear for sound and an eye for detail, he oversees every stage of production—from engineering crisp audio to editing dynamic visuals. His technical expertise and creative touch ensure that every project is polished, professional, and built to captivate.